The Brunchies
Bringing brunch lovers what they crave, whenever hunger strikes.
01. Project Objective
The Brunchies was built to bring brunch to all hours of the day. Most Calgary brunch spots only serve in the morning, so we created a platform that fills this gap. Our goal was to design a website where customers can explore the menu, learn about the brand, and order their favorite dishes anytime—morning or night.
02. Research
Competitive Analysis
Most brunch restaurants in Calgary serve only in the morning. In fact, 75% close before the afternoon. This leaves a gap for people who want breakfast-style meals later in the day. It’s a clear chance to offer something different and meet that demand.
Survey Results
We conducted a quantitative survey targeting frequent brunch consumers (at least twice a month), revealing that 63% wanted the option to order brunch at night, while 71% preferred online ordering over dining in. These insights confirmed the demand for a flexible brunch experience
03. Ideation
To solve the problems we found in research, we used How Might We (HMW) questions. These helped us focus on real user needs and think of creative ways to improve their experience.
Prioritized Solutions
HMW create a website that conveys the uniqueness of an all-day brunch restaurant?
HMW design an intuitive and engaging online ordering system?
HMW develop a brand identity that reflects warmth, playfulness, and inclusivity?
04. Solution
We created The Brunchies to fill the gap in late-night brunch options. It’s a restaurant and digital platform that brings brunch to the table anytime—morning or night. With easy online ordering and a welcoming brand, it gives people a new way to enjoy their favorite meals on their schedule.
Core Pillars
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Anytime brunch – Whether it’s 9 AM or 9 PM, The Brunchies is open for cravings all day.
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Easy to use website – Designed for smooth navigation, vibrant visuals, and fast ordering.
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Menu that fits all tastes – From classics to creative twists, the menu speaks to every brunch lover.
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More than food – The Brunchies is about more than just meals. It creates moments where people connect, share, and feel at home.
What Guided This Choice
People wanted brunch on their own schedule—but most restaurants didn’t deliver past noon. So we built a brand and platform that flipped the script. Every design choice supported all-day ordering, from the playful vibe to the clear, crave-worthy menu layout.
05. Wireframing
To refine both the design and usability of the website, we developed a range of Lo-fi wireframes and Hi-fi mockups. The Lo-fi wireframes were instrumental in exploring the basic layout, content placement, and navigation flow, helping us to focus on structure and user experience without the distraction of visual design elements.
Wireframe Low-Fidelity
The low-fi showed issues with layout, flow, and filters. Their simple style made it easy to test and improve things before adding color and images.
06. Prototyping
The final prototype included a day and night mode. During the day, the site shows a bright and warm design. At night, it switches to a dark theme, matching the idea of all-day brunch.
